Archive for the ‘Campaign’ Category

The Knowit Game

Knowit

<h3>The Knowit Game <br />Knowit </h3>
To promote the ongoing re-branding process of Swedish IT consultancy firm Knowit, Hello There developed The Knowit Game. Based on Knowit’s new values, a colorful world of creativity and problem solving emerged.
Players control a cute character among cushion-like platforms, and need to be fast, creative and strategically smart to have a chance at the iPad prize that is handed out every two weeks. Play The Knowit Game for free for a chance to win!

 

 

What's In the Truck?

Volvo Trucks

<h3>What’s In the Truck? <br />Volvo Trucks</h3>
To help Volvo Trucks send Christmas greetings to present and future clients, as well as truckers with families all over the world, Hello There and LBI both pitched and developed “What’s In The Truck?”. The player takes the role of a charming kid, dressed in a trucker outfit, entering a winter wonderland with evil snowmen.
The player will have to dodge snowballs and falling ice, manoeuvre across fragile platforms and make both quick as strategic decisions to reach the end of each level. There awaits a huge gift – as well as the opportunity to send a greeting card to friends and family. Play “What’s In The Truck for free!

 

 

FABIAN PRISJÄGAREN

SIBA

<h3>Fabian Prisjägaren <br />SIBA</h3>
As a part of SIBA’s Christmas-campaign Hello There developed Fabian Prisjägaren. Playing as Fabian Bengtsson (SIBA’s CEO), you make your way through a semi-realistic Gothenburg by using your price marker-gun to shoot down overpriced products posing as robotic enemies. All while delivering humoristic punchlines recorded by Fabian Bengtsson himself.

Launched together with, and appearing in, a new series of TV-commercials signed add agency Valentin & Byhr, the game counted 20 000 plays during its first week online. By the deadline of the player contest, the amount was twice that number – with SIBA-prizes to the top 10 pricehunters.

Play the game

 

 

MAYA & THE SPICE MEDALLION

Santa Maria

<h3>Maya & The Spice Medallion <br />Santa Maria</h3>

With Maya & The Tex Mex Adventure released in seven languages and played by more than 100 000 unique players, Santa Maria wanted a sequel to the successful adventure. In The Spice Medallion the charming superhero chef Maya visits a new kitchen in search of the Spice Medallion, a magical artifact that was stolen and broken up into three pieces by the nemesis Pyro.

Alongside the new Santa Maria products, the game contains fresh features like spice cloud teleporters, locked gates opened by hidden levers and a brand new enemy – the shooting corn! With this new approach to level design and a darker soundtrack as well as graphic style, the game becomes a new experience for those who played the Tex Mex Adventure earlier and first-time players.

Play Maya & the Tex Mex Adventure: The Spice Medallion for free
in Swedish, Finnish, Danish and Norwegian.

 

BREACH

Sony Ericsson Sweden

<h3>BREACH <br />Sony Ericsson Sweden</h3>

Sony Ericsson turned to Hello There for help in marketing the new Xperia Play phone. We gave them BREACH, an action-packed havoc-wreaking platform game, where players head out to intercept villains on a rampage trying to escape from an Xperia phone so filled with games that it can’t hold them back.

A number of competitions where launched in connection with the game; a single-player challenge and a team-based competition, both connected to Facebook. Prizes consisted of Xperia phones, 10 tickets to the Way Out West-festival and other Sony Ericsson devices. Play the game
 

COMPLETE

PUMA

<h3>Complete <br />PUMA</h3>

When PUMA released a new series of running shoes in the Nordic countries,
Hello There pitched an idea on how to use games to enhance the level of fun
and interaction – both in sales training and the product marketing.
The result was a series of mini-games where players traveled into the actual shoe. Players could compete against each other on a high score list, while learning sales arguments and facts about the shoe’s different features.




 

McKINLEY

INTERSPORT

<h3>McKINLEY <br />INTERSPORT</h3>
In celebration of McKINLEY’s 25th anniversary, Hello There created an online game where the player follows the footsteps of an adventurer, searching for hidden treasure inside Mount McKinley. After exploring 4 linked areas, the player faces a challenging skill-based game, for a chance to win INTERSPORT vouchers.
Through the game the player interacts with up to 300 outdoor and summer products. The campaign received a silver award at the Swedish Design Awards (Marketing) and even though the competition is closed you can still visit the McKINLEY world: http://intersport.se/sommar09/



 

MAYA & THE TEX MEX ADVENTURE

Santa Maria

<h3>Maya & the Tex Mex Adventure <br />Santa Maria</h3>

In this platform adventure you play Maya, a small Latina dancer hero chef. You also team up with her friends, Ravi and Yen, to stop the evil Pyro by preparing cool dishes. Fight your way through exploratory kitchens, collect ingredients and solve tricky puzzles – while having fun and learning how to cook exciting food.
Tex Mex dishes are commonly seen as a Friday family treat or a party dish. Santa Maria wants people to discover that the Mexican kitchen offers so much more, all days of the week. They also hope to ignite the lust for cooking among children. The outcome is a fun game with charismatic characters and easygoing learning.

Play the game in Swedish, Norwegian, Finnish, Danish, Latvian, Lithuanian and Estonian.

 

THE RESCUE OPERATION

Peak Performance

<h3>The Rescue Operation <br />Peak Performance</h3>


The Rescue Operation is an atmospheric game set somewhere in the snowy mountains of Peru. A small cargo plane crashes and five cargo boxes containing important information is spread over the snowy slopes. You play Eric, a rescue climber, who sets out to find the boxes and save the plane’s crew.

You may also compete in the downhill race; highly addictive in it’s goal to reach as far as possible, with the opportunity to win garments from Peak Performance.


Approaching winter, Peak Performance wanted a new take on the promotion of their most technically refined alpine collections – Black Light. At the same time, they aimed at providing their own store sales crew with a new way of learning about the collection. The result is a tight mix of gameplay, story and player competition, where you experience the full potential of the Black Light collection.

Play the game: blacklight.peakperformance.com

 
Contact CEO Oskar Eklund: oskar@hellothere.se I Vallgatan 36, 411 16 Göteborg I Hello There is part of Know IT © 2010 Hello There