- BREACH
Sony Ericsson Sweden" title="Submit to Digg" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.digg.com/submit?phase=2_amp_url=http_//www.hellothere.se/portfolio/breach/_amp_title=_h3_BREACH_br_/_Sony_Ericsson_Sweden_/h3&referer=');">
- BREACH
Sony Ericsson Sweden http://www.hellothere.se/portfolio/breach/" title="Tweet this" target="_blank" onclick="pageTracker._trackPageview('/outgoing/twitter.com/home?status=Reading_h3_BREACH_br_/_Sony_Ericsson_Sweden_/h3_http_//www.hellothere.se/portfolio/breach/&referer=');"> - BREACH
Sony Ericsson Sweden" title="Submit to Facebook" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com/sharer.php?u=http_//www.hellothere.se/portfolio/breach/_amp_t=_h3_BREACH_br_/_Sony_Ericsson_Sweden_/h3&referer=');">
BREACH
Sony Ericsson Sweden
Sony Ericsson turned to Hello There for help in marketing the new Xperia Play phone. We gave them BREACH, an action-packed havoc-wreaking platform game, where players head out to intercept villains on a rampage trying to escape from an Xperia phone so filled with games that it can’t hold them back.
A number of competitions where launched in connection with the game; a single-player challenge and a team-based competition, both connected to Facebook. Prizes consisted of Xperia phones, 10 tickets to the Way Out West-festival and other Sony Ericsson devices. Play the game
One Response to “
BREACH
”Sony Ericsson Sweden