- Challenger Brand
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- Challenger Brand
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CHALLENGER BRAND
COOPERVISION
CooperVision is one of the world’s largest contact lens companies. Due to several international mergers and acquisitions, the company faced different cultures internally. Thus, CooperVision came to Hello There for a new perspective on re-branding in order to unify these cultures.
Hello There gave them “Challenger Brand”, a game with a mix of tower defense gameplay and story- telling. Through a series of office levels, the player worked with and learned about CooperVision’s new values and tone of voice. The game is not available to the public.
