- McKINLEY
INTERSPORT" title="Submit to Digg" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.digg.com/submit?phase=2_amp_url=http_//www.hellothere.se/portfolio/intersport-mckinley/_amp_title=_h3_McKINLEY_br_/_INTERSPORT_/h3&referer=');">
- McKINLEY
INTERSPORT http://www.hellothere.se/portfolio/intersport-mckinley/" title="Tweet this" target="_blank" onclick="pageTracker._trackPageview('/outgoing/twitter.com/home?status=Reading_h3_McKINLEY_br_/_INTERSPORT_/h3_http_//www.hellothere.se/portfolio/intersport-mckinley/&referer=');"> - McKINLEY
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McKINLEY
INTERSPORT
In celebration of McKINLEY’s 25th anniversary, Hello There created an online game where the player follows the footsteps of an adventurer, searching for hidden treasure inside Mount McKinley. After exploring 4 linked areas, the player faces a challenging skill-based game, for a chance to win INTERSPORT vouchers.
Through the game the player interacts with up to 300 outdoor and summer products. The campaign received a silver award at the Swedish Design Awards (Marketing) and even though the competition is closed you can still visit the McKINLEY world: http://intersport.se/sommar09/
